Abstract
This
purpose of this research is to investigate, explore and analyse the users of
Youtube in the university community. The objective of this study is to learn
about the behaviour of Youtube users. The first phase of the research involves
an online survey that will be given out to the public to fill up. Once the
results are in the researcher will proceed to collect the result and make it
into charts and table for easier analysation. The findings of the research will
be useful not only to designers but also to the public.
Introduction
YouTube is an American
video sharing site headquartered in San Bruno, California. The administration
was made by three previous PayPal representatives, Chad Hurley, Steve Chen, and
Jawed Karim in February 2005. Google purchased the site in November 2006 for
US$1.65 billion; YouTube now works as one of Google's backups.
YouTube enables clients to
transfer, see, rate, share, add to favorites, report, comment on recordings,
and subscribe to different account. It offers a wide assortment of client
produced and corporate media recordings. Accessible substance incorporates
video cuts, TV demonstrate cuts, music recordings, short and narrative movies,
sound chronicles, motion picture trailers, live streams, and other substance,
for example, video blogging, short unique recordings, and instructive
recordings.YouTube is presently a standout amongst the most famous destinations
on the Web, with guests viewing around 6 billion hours of video consistently.
On the off chance that you've at any point viewed a video on the web, there's a
decent possibility it was a YouTube video.
Therefore, this research
the aim of this study is to investigate, explore and analyse the user of
Youtube. The objective of this study is to learn about the behaviour of Youtube
users.
Data analysis
1.Gender
The chart above shows that the number of female is more
than male. 56.9% is female while 43.1% is male.
2. Age
The chart above shows that 89.7% which is more than half
to be the age between 18 and 25. While only 3.4% is from the age 26-39
3.YouTube Account
The chart above show that 93.1% of the respondents have a
Youtube account. While 6.9% does not have a Youtube account.
4. Usage
of YouTube
The chart above shows that 48.3% of the respondents use
Youtube very often. 36.2% of the respondents are on Youtube 24/7. While 13.8%
of the respondents will use Youtube until they fall asleep.
5.Time
spent watching YouTube
About 56.9% of the respondents will spend more than an
hour watching videos on Youtube, while 15.5% spend less than an hour on
Youtube. The remaining 27.6% claim Youtube is their life.
6.Video Duration
The chart above shows that 39.7% of the respondents prefer
to watch video that is more than 10 minutes. Meanwhile 32.8% of the respondents
prefer to watch videos that is less than 5 minutes.
7.
Subscription
The graph above shows the age group that subscribe to a Youtube channel
the most is between 18-25. While for the age group between age 13-17 and 26-39
are lesser.
8. Type Of Videos
The graph above shows that the most user will watch videos
about music. While videos about lifestyle, gaming, movie trailer, prank and
comedy have a similar amount of respond.
Conclusion
To
conclude, this research showed that YouTube does plays an important role in the
university community. The objective of this research is to learn about the behaviour of Youtube
users. The
reason why the researcher chose to conduct the research through online is
because it is easier for the researcher to reach out to people and also
designer. The result shows that most respondents have a Youtube account . Most
of the respondents aged between 18 to 25 which are young adults this leads to
the result of why they spend more time watching Youtube videos. As 90% of the
respondents are student, so the result for some topic still remained in
question. Lastly the researcher hope that this research will help not only
designers but also the public to know more about the the behaviour of Youtube
users in the university community.
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