Facebook has great potential for our purposes, and just over half of those surveyed already have a Facebook Page for their University.
MySpace is not only loosing ground with the general population in terms of the number of active users, but it’s also not popularly used in higher education.
YouTube has enormous capabilities and potential. This is an area where you can really see a lot of ROI with no real post-production costs and an infinite audience (vs. creating CDs/DVDs, paying for postage to mail, distributing at fairs, etc.).
Higher education hasn’t quite found the right niche for Twitter yet. It has great potential in the future, and there are a few ideas floating out there that may take off in the coming months – it will be interesting to see how this plays out.
In this guide I discuss concerns and implications for adopting (or not) social media, and illustrate some best practices in the higher education industry.
Social Media has turned into a way of life for the younger generation and it is working its way into the main stream as well. Just like when the this whole "internet" thing started. You either embraced it or you got passed by.
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